Monday, 26 October 2009

Murdoch goes to war...


The Boss (pic by Annie Liebovitz for Vanity Fair)

Interesting article in Vanity Fair, Nov 2009 edition, in which Rupert Murdoch expounds his vision of paid-for content. He's out on a limb, but isn't that what he does well?

"Rupert Murdoch is going to battle against the Internet, bent on making readers actually pay for online newspaper journalism—beginning with his London Sunday Times. History suggests he won’t back down; the experts suggest he’s crazy. Is he also ignoring his industry’s biggest problem?

War is Rupert Murdoch’s natural state..."