Saturday, 24 July 2010

Paywall Blues - Times website readership plummets

Good redesign recently from the BBC news website - and an interesting article about the way that 'people find new ways to access news in a post-print world...'

"...Our focus fritters away. Fast news has had the same effect on our minds as fast food has had on our physiques..." The BBC's Andrew Marr hits the nail on the head: why should he be asked to pay for inappropriate news content? He's "interested in politics, social policy, business, technology and the arts. I am not interested in sport, fashion, property, crime stories or celebrity". 

Package up the news he's interested in, make each story easily followable as it progress, serve it up on platforms as and when you want to consume it - and then it might be worth paying for, if you are prepared to pay a premium for a 'trusted source'. The BBC, of course, is one of the UK's most trusted sources and all its news, across all media platforms, comes for the price of the TV licence. 

The Grauniad lays into The Times and The Sunday Times, as their user consumption goes into freefall, following the introduction of registration and then a full paywall (to read anything beyond the homepages) on July 2, in a provocative article entitled: