Plastic Logic is a company with offices in Mountain View (California, US), Cambridge (England) and Dresden (Germany), who are developing a full-size e-book reader scheduled for pilot release during the second half of 2009. Rupert Murdoch is CEO of New Corp., who publish millions of printed newspapers every day, almost all of which have declining print circulations and may (the jury's still out) be being 'cannibalised' by their own websites. Advertising is in the doldrums due to the worldwide credit crunch.
So, where to next? Portable newspapers that are multimedia and can bolster cross-media ad sales?
* Read Mr Murdoch's recent take on the subject (and News Corp. investment) here
Printed books already have alternative solutions like eReaders (Sony Reader, Ectaco Jetbook, iRex Iliad, Franklin eBookMan and Amazon Kindle), so why not newspapers? Plastic Logic, Hearst and Fujitsu (expensive) are all developing products, some with bigger screens and full-colour that would be appropriate for a new concept for portable, up-to-the-minute news consumption, maybe even with multimedia...
* View partial source: Gizmodo
