Friday, 28 August 2009

The future of news is scarcity?



Interesting article in PaidContent on the future of news(papers), offline and online:

"...Making a trip to the corner shop and buying a paper to find out what is happening in the world has shifted from being the only option to being the least good of a thousand options....

...Companies that follow the blueprint above are emerging already, most notably TechCrunch for technology news, Talking Points Memo, FiveThirtyEight and The Huffington Post for politics, PerezHilton for celebrity, and Pitchfork for music. These niche sites all write compelling content, spend time building up their sources, check their facts, encourage writers to find the real facts behind stories and are trusted by their readers. And, they all generate solid advertising revenues and benefit from relatively low cost bases. Note that none of them charge for news. They do, however, have the option of leveraging their standing in the community to generate other revenues...

...This is, I think, the real business model for news companies in the future - build a community around news and stories and maybe make a little in advertising, but the real money will come from leveraging the position in the community to offer services no one else can."

* Chris Anderson: Free, The Future Of A Radical Price - The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business